Course Description

Learn the fundamentals to build a successful marketing strategy for your artisan or tourism business. This course includes branding, defining customers, comparing competitors, understanding your strengths and challenges, choosing the right products to market, and the different ways to market them. You'll create a complete plan that includes marketing goals, budget, tactics and a plan to get it all done. Course instructed by Gold Communications, Gina Goldie and her team.

Schedule


July 16:30 - 8:30pm


July 86:30 - 8:30pm


July 156:30 - 8:30pm


July 226:30 - 8:30pm


July 296:30 - 8:30pm


Instructor

Gina Goldie

Gina has almost 30 years as an entrepreneur. The resulting strong business skills complement her professional career as a graphic designer, content developer and marketing wizard.


Freeman Wasdal

Freeman has worked for 11 years doing river guiding and administration both at Wild Blue Yonder and all over the world. From creative projects to product development Freeman has a myriad of experiences working as a part of a team and developing a business.


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